Capitol Advantage - Online - The 5 Reasons People Don't Get Involved

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It's the most frustrating issue facing a grassroots manager or advocacy director: You've got a compelling cause, terrific campaign built around it, and yet few seem to care or be willing to get involved. Capitol Advantage has been in the government advocacy and civic engagement arenas for nearly twenty years and we've learned a few things that might help. Herewith, the five principal reasons people don't get involved and how Capwiz™ helps overcome each.


Reasons They're Not Getting Involved		How Capwiz Solves The Problem

1. They Don't Know There Is An Issue: Unless your issue is front page news, you can bet your rank and file supporters don't know about it, so they don't act on it.		Alerts: - Capwiz lets you publish spotlighted alerts on your web site to draw attention when there is an issue affecting your organization or cause. You can also e-mail the alerts directly to your supporters or publish them on Yahoo!, AOL and MSN.

2. They Don't Know Who To Contact: Surprisingly few people know who represents them in Congress or their State Legislature, so they don't know who to contact when there is an issue.		ZIP Code Matching: All your supporters need to do is enter their ZIP code and their elected officials appear on the screen.

3. They Don't Know What To Say: Many people care deeply about issues, but aren't familiar with the political jargon or the legislative process that ultimately determines laws.		Sample Letters: Capwiz lets you provide suggested language or letters containing the appropriate legislative information to help users communicate effectively about your issues.

4. They Think It Will Be Difficult: Ever since "Mr. Smith Goes to Washington," many people think it takes enormous effort to participate in a grassroots campaign.		Ease Of Use: Capwiz is designed with Internet users in mind. It's fast and intuitive, so your supporters can educate themselves and understand the issues quickly.

5. They Think It Won't Matter: Even after the last Presidential election many people still don't think their voice will be heard.		Message Delivery: Matching constituents with their elected officials is what Capwiz is all about. It doesn't send spam because elected officials don't read spam. Elected officials want to hear from their constituents so the Capitol Advantage staff makes sure Capwiz accurately matches people to the correct districts and works with all the different e-mail tools used by elected officials to help the message get delivered...


	The 2000 presidential election was decided by the votes of a few hundred Floridians - not much more than the employee count at an average-sized organization?