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Capwiz Election Guides Packages PACbuilder
Email Relationship Management (ERM) puts the true power of the Internet and email technologies to
work for your organization by enabling you to create compelling text or HTML communications (alerts, calls to action,
newsletters, etc.) and track how many recipients open the messages and click through on specific links. With this information
in hand, your organization can confidently build effective communication and outreach strategies sure to generate support
and actions.
Capitol Advantage's ERM solution was designed to facilitate an organization's member communication
and outreach efforts and take the guesswork out of the results. Combining easy-to-use administration tools and tracking
technology, organizations can quickly and efficiently create compelling text or HTML messages - alerts, newsletters, calls to
action, etc. - and then track how many recipients actually opened the message and which of the links in the email were clicked
on. This data enables organizations to better gauge the content or outreach strategies that generate the highest response rate,
ensuring improved performance over time.
Key features of the Capitol Advantage ERM solution include:
- HTML editor for creating more compelling email communications
- A more intuitive, user-friendly administrative interface
- Unsubscribe tracking
- Simplified filter selection
- Monitoring how many recipients opened an email
- Click-thru tracking on embedded links
- Email preview forwarding to others for review
- Multiple message templates
- Scheduled delivery of all outbound communications
- Comprehensive reporting
- Alert tracking
- Simultaneous delivery of HTML/Text messages
- Simultaneous composition of text and HTML messages
- Live links embedded in text messages
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