Capitol Advantage - Outreach - Email Relationship Management

Email Relationship Management

Email today has become the de facto standard by which many organizations communicate with their members, activists, subscribers, contributors and others. But too often, the email is clunky, cumbersome (to create and receive), and leaves organizations guessing as to its effectiveness.

As its name connotes, Capitol Advantage's Email Relationship Manager (ERM) system is designed to overcome all of the limitations of traditional member communication as well as provide new services and opportunities that will improve your organization's knowledge of, and interaction with, your members.

Capwiz™ ERM delivers an intuitive, user-friendly interface that enables anyone - from CEO to intern - to easily and quickly create compelling text or HTML communications. An integrated HTML editor makes it straightforward for even novice users to create and deliver informative and actionable newsletters, alerts and other calls to action in a matter of minutes.

Comprehensive reporting tools allow users to determine how many recipients actually opened the email and, further, which links in the email, if any, were followed. This data is invaluable to organizations attempting to better understand their members and to tailor future messages and strategies based on those results.

Capwiz ERM also enables senders to schedule outbound messages for specific dates and times: An embargoed press release for the following Monday; a call to action once a piece of legislation is entered. A preview function enables each draft email to be forwarded to others for review and editing, ensuring a greater degree of accuracy than traditional mail tools.

Simplified filters, multiple message templates, alert tracking and simultaneous delivery of text and HTML mail are all included in Capwiz ERM. Want to learn more about how Capwiz ERM can strengthen your organization's connection to your members? Contact us at 703.289.4670 for a demonstration.


	ERM Empowerment Included in the many features of ERM is an HTML editor for creating more compelling e-mail communications. ERM also affords the ability to preview an e-mail by forwarding to others for review before sending it to the masses. Replacing or supplementing your direct mail with text or HTML mail can reduce your overall direct mail print and fulfillment costs by as much as 80%?